Do you perceive a spiral below?
Measure It - They Are Concentric Circles!
What Can Be Done?
Perception Management, Inc.
"...providing real visibility for management decisions..." 
Do you have confidence in your perceptions of what your employees/prospects/customers are doing/need/perceive?
How heavily are your well conceived and thought-out decisions based on artificial, apparent, fraudulent, or illusory information?  

How do you know?
Unless you are Measuring and Managing 
Perceptionsyour visions, directives, imperatives, and awareness of what is happening within your organization,
prospects, and customers 
is not even closely representative of reality.   WHY?
What Can 
Be Done?